Project

The name Resilicare comes from the idea of providing care through building resilience as a way to manage everyday mental health issues.

The project involved an abundance of consultation and discussion to ensure the direction, messaging, and alignment, since this is a new venture for the doctor, we took the time to be thorough. The brand archetype is the Caregiver, one who is motivated to serve and to provide reassurance, advice, and a listening ear to support the welfare of others. The visual brand (logo, color scheme, font, icons, and imagery) represents a warm, welcoming, and compassionate environment. The website is easy to use, organized, functional and clear to understand.